Being marketers, it is
important for us to be able to make the right connection with audience. This
comes with understanding of business, knowledge of product/services, right
content that generates a visceral reaction from audience during a campaign,
impact performances for a recall or reference. So more or less it comes as a
mix of right approach, multiple methods, great content and segmented audience
to talk to see the effort to business conversions.
Companies often spend a lot of time in strategizing, planning approach and budgeting in board rooms but forget about Contact list development exercise. This is where our expertise jumps in. We are B2B marketing agency with primary focus in getting segmented and extremely customized lists for our clients. Because a campaign would be in vain if you have a poorly built database or a very old database which is not updated with right decisions, persons and is not segmented finitely.
Companies often spend a lot of time in strategizing, planning approach and budgeting in board rooms but forget about Contact list development exercise. This is where our expertise jumps in. We are B2B marketing agency with primary focus in getting segmented and extremely customized lists for our clients. Because a campaign would be in vain if you have a poorly built database or a very old database which is not updated with right decisions, persons and is not segmented finitely.
How will getting a
segmented database improve your chances? Segmenting the market resolves around 2
purposes - an effectively segmented database with updated information will help
a marketer to confirm the representative is an ideal prospect profile. For example, if your product brings in
value to a project manager and the operations team by improving the work
quality then talking to the IT manager is going to do no good for you. Hence
the effort has to go much focused and hit the right contact person.
Secondly, when a B2B
Contact List is segmented properly and updated at regular intervals, marketers will
be able to design very specific mailers or calling campaigns on one particular
database. Here the motto is to generate
specific responses from that market. Putting in the time up front to get the
segmentation right will pay off later when you are able to execute seamlessly
each marketing strategy.
Benefits of Building a
Contact List accurately segmented do for you -
- Boost in audience engagement with you
- Campaign metrics show responses when addressed to a segmented recipient group
- Acquisition of maximum Qualified Appointments in quick time
- ROI on the campaign in the allotted budget
Let
us now learnt the best practices in doing so-
- Analyze who an ideal prospect profile would be. Large
organizations have market analysts and consulting teams to suggest them
the right picture of the target market. In cases of small and medium
enterprises, if you don’t have this established then consider to do it
now. Get a picture of the companies you want to talk to and have meetings
with. Categorize based on industry, revenue, titles, job levels (CXO or
Mid-level manager, Line managers).
- Get the segmented database built by
experts like ClientCurve and get it updated on a very regular basis.
- Get the database uploaded and updated
on the CRM system to be used. Each time a campaign is run, add records to
further segment. Information of this kind brings in the insight and helps
in analyzing a campaign.
Marketers who understand
the importance of database with the most currently updated information will
always get the added advantage of a connection with the recipient. Having a
segmented and updated database is a compulsory requisite for a successful B2B
Campaign Management in today’s age of competition.
