It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Why? Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to...
Tips for Building a Powerful Brand Identity for your Small Business
Starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in today’s highly competitive marketplace. It takes more than a great idea to sustain a business, though. To be successful, you’ll need to first focus on building a powerful brand...
Tips for Building a Powerful Brand Identity for your Small Business
Top Seven Digital Ways To Build Email List:If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn...
Organic vs. Paid: Which Is The Best Fit For B2B Marketers?
ClientCurve Marketing Solutions | SEO vs. PPC: Which Is the Best Fit for Your Business?
The success of any online enterprise is measured by how much traffic is directed to that particular website. The key is to draw people to your website, the shop window for your business, and give them enough...
Cold Calling Techniques
Cold calling is the very
first lesson one gets in sales and for most of us who are into sales, we get so
tied up with the routine job that the revisit to the techniques come handy.
1) What is the Goal? We often forget why we make the cold calls and
confuse it with a chance to close a deal...
Business Lists for Your Marketing Campaigns – We do it Right
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Contacts are the life and blood of any
marketing campaign. Without a correct list, there is no point to any campaign.
It...
Segmented Database – The right way to your Marketing Campaigns
Being marketers, it is
important for us to be able to make the right connection with audience. This
comes with understanding of business, knowledge of product/services, right
content that generates a visceral reaction from audience during a campaign,
impact performances for a recall or reference. So...
First 30 Seconds – Threshold for Inside Sales Agents
“30 seconds to
win or lose a sale”- We all hear this from our direct bosses or seniors in the
beginning phase of our careers. Every sales profession would agree that the
impression done could cost or earn the biggest sale. Even in times like these
when a lot of business is done through phone, virtual...
Cracking the code – How B2B Lead Generation works
Today’s business
environment works solely on brand recognizition, recall by customers and sales
number. Marketers in B2B selling markets
often deal with the difficulty in generating leads and closing sales. In order
to address this challenge, marketers need to understand the mechanism to
increase...
