Contacts are the life and blood of any
marketing campaign. Without a correct list, there is no point to any campaign.
It is, therefore, vital that you get the list built with someone who
understands what your marketing campaign is in the first place.
The process of Contact List development
for your marketing campaigns should ensure building of a “quality” list,
because “Quality is better than Quantity.” It is better to reach to fewer
contacts who are interested in your product, service or message than to send it
to a random list of individuals who are not interested. This approach will give
you better results and more success in your marketing campaign.
Our Specialty
Our business lists are accurate: The contacts on
our business lists are updated weekly and monthly for accuracy.
Our business lists are reliable:
We validate each contact for email deliverability before delivery of your
specific order.
Our business lists are extensive: We
do thorough research before including the records in our database. Besides, we
have global coverage. We offer lists for North America, EMEA & APAC etc.
Way we build Effective B2B Contacts List
The key is to have a clear target market
definition. We need info to build your B2B marketing list:
1. Identify the industry: We start by picking the
industry and the sub-industry which is specified by the client or is suitable
for the product we are looking at. .
2. Identify companies: Companies like yours often
define us the criteria for their target market which they are looking to focus
for sales and branding. So we segment the market based on revenue, geography,
number of employees, etc
3. Identify titles or roles:
Here what we do is to understand who the right decision
maker in each case. We identify the contact details based on department such as
IT, Human Resources, Marketing, Manufacturing etc, and specific designations.
4. Standardize spreadsheet format:
We standardize the spreadsheet based on the CRM format
required by the clients so that it is ready to use list when we send it to you.
5. Validate:
We validate the information gathered by the phone
verification or a physical verification and ensure that we give the right
designation to you. Hence making your list authentic.
Conclusion: Whether you're a start-up company
looking to build a new database of business contacts, or an established company
with an out-of-date or patchy database, if you can create an extensive and good
quality B2B database then you will dramatically improve your business's chances
of success. Considering the fairly intense competitive markets outside, it is
fair to say that every second lost counts a deal lost.
