Importance of Lead Generation and Lead Nurturing.

Over the last fortnight, as part of my business I have sent out RFP’s to two vendors whom I came across during a summit last month. Unfortunately, I have not heard back from either of them. I’m assuming that either the mail has not reached these people (probability of which is almost nil) or these people are so overwhelmed with work that they are not able to counter the incoming load.





Right then, that makes such an important use-case for our services. For, we are the Lead Generators and Lead Nurturers. This makes sucha perfect scenario to utilize our services. As the fact remains, an incoming sales call is more important and holds more value over an outgoing sales call. But, unfortunately for the position these companies are in they have not been able to service an incoming lead and when you are not able to concentrate on your business point that’s a real bad sign.To be doing this, either you are short staffed. Or you have had too many enquiries, most of which are not really business potential but you still have to answer them because you don’t know which one is the hit and which one is the miss . This makes the right sense to outsource your lead management to companies like Clientcurve. Assuming that this spike in calls to your company has been the courteousy attending the summit; your in-house sales team either could not handle the load or/and you just didn’t have ample amount of time to train a new resource. And, this is mostly the case with the companies. Assuming, you had obtained the services of an external service provider, all you had to do was one call saying we are expecting a surge, add one more member to the team for a period of 3 months, and there you are all set to go in less than a day’s time.  Makes job easier isn’t it and that’s exactly what we pride ourselves on;giving effective services with efficient resources on quicker timelines.

As well in most of the companies the sales force doubles up as inside sales rep robbing him of valuable time to service a client at higher level of the sales cycle over a point where you are not even sure of the sales cycle kicking in.

And if you are in a scenario like I’m, you have potentially lost me because you have not responded to me, which has made me look for some other vendor.

Now set about thinking, how much business are you losing this way, maybe 1million, 2 million or maybe more, it certainly depends on the service that you offer and the scale of the offer that the client intends to make. That’s where we as a company can help you, when you plan to attend IT conferences, summits or events with an eyes on getting your sales pitch across. We can help you realize the benefits of setting up some appointments with people attending the events, post event follow-up with potential leads, prospecting a lead, nurturing a lead. Most importantly, you don’t need to worry about servicing the unqualified leads, those who are mere information seekers over the potential business givers. Clientcurve’s expertise is what you are missing in this scenario.  If you are grappling with any such scenario do not hesitate, pick up the phone and dial +91 406 625 2444 or email us at


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