Steps For Having Clean Marketing B2B Contact Database:

1. Align  B2B contact database with marketing goals: One of the most important tasks would be to strategize the target market. This would help the inside sales team to work in a focused way and achieving better results.

2. Remove wrong email ids or duplicate records: Email bounce backs and duplication of record happens with wrong email ids collected during B2B list building, records not updated in a long time so same person appearing with several email ids appear in the list to the marketing team. An easy and cost effective way to handle this would be to work with a B2B Marketing agency like ClientCurve which would clean the database for duplicates and update the correct email ids. This makes each campaign more effective and helps in getting better results.

3. Deal with database erosion: Natural and unavoidable workplace dynamics such as job changes, title changes and relocations makes one-third of the B2B contact database becomes outdated. This means marketers need to regularly refresh the database – every quarter is a good idea. Using services of contact list development and updating with ClientCurve is an easy way.

4. Acquiring databases: It’s best to acquire rather than invest time to build it in-house. ClientCurve utilizes multiple subscriptions and team expertise to build customized list focusing on getting list that meet client requirement. On acquiring databases from outside marketers need to spend additional time to identify the titles that are relevant. You optimize the depth of the campaign by reaching out to the right decision makers and variety of companies.

Appropriate segmentation and profiling while strategizing will make your efforts in a campaign more meaningful. Having a database that has not been cleaned and updated in ages and using it for email or calling campaigns will give low satisfactory results. Investing a small amount of time and effort onto developing a right database with a B2B Marketing agency will help in getting clean, updated database with even new contacts to the list. Managing your contact list by strategizing in a more focused way by building appropriate segments and automating the process with vendors and makes better ROI on each campaigns that is run by bringing valuable lead generation.

Increase ROI on Marketing with 4 Scales

Increase ROI on Marketing with 4 Scales

Marketers take into their work a plethora of responsibilities to ensure support sales for their organization. They function by gathering, analyzing data, getting right prospects, convincing them about the product/ service, nurture them for sales, support the sales team, etc. Marketers on the other hand need to justify the Return on investment (ROI) on every activity they have engaged in. Their major concern lies in tracking a lead as they are generated in the database to qualifying to converting it to a sale. According to the Content Marketing Institute, 33 percent of B2B marketers believe the inability to measure marketing activity is a significant issue.

ROI growth

In actuality, the below mentioned 4 scales to help all the marketers to track ROI better:

1. Right Database: Companies often waste a lot of time and resource to procure right companies and prospect them. ClientCurve has resolved this by subscribing to multiple sources and getting customized databases on the target market that each company is looking at. Hence the clients get focused list with the right decision makers to further process for leads.
2. Number of Leads Generated: When marketers reach us, at ClientCurve Infosystems, a lead is defined by when a prospect is scored. Each month, ClientCurve measures how many companies are targeted in the database and pass to be a lead. To do this, dedicated teams work to track the changes for all leads in database.
3. Conversion of Lead to Qualified Lead. To measure the conversion rate of leads to qualified leads, ClientCurve works hand in hand with clients to categorize and nurture each of the lead scored to take them to the next level, discuss it in a meeting with sales team. It is important to understand that not every qualified lead closes to be a sale but they always remain in the pipeline to reach out for further business. That is where the clients get the ROI in the long run in the form of sales closures.
4. Online Presence: Internet is another vehicle that marketers are playing around to increase the online presence, reach to the customer base and at the same time hit their recall repeated in an efficient manner to generate the sales. ClientCurve further improves this process for the marketers by reducing the over load of work at the same time keeping the objective intact towards sales. Clients get a better experience in being able to talk to the target market in a more efficient manner and maintain the budget.

Lead Generation Outsourcing– New Age solution to better sales

World is a competitive market today. Companies are in a run to be the best and are looking new pastures for sales. One of the crucial parts of the sales team is Lead generation or ‘lead gen’ as it’s frequently called. It is a critical component to any marketing program and utilizes all the shiny new tools like CRM, marketing automation tools to succeed but is still based on the age-old formula of finding, attracting and sustaining the prospective customers.

Lead generation is a very simple process where all magic is done by convincing, qualifying and managing the contacts in a way that ultimately lead generated converts into sales. Aggressive lead generation supports the sales team by building a strong pipeline and eventually sales closure. But organizations often fumble in the process as their core issues of monitoring consistent sales pipeline, managing sales team, transparency in how the team functions, enough motivation to inside sales team takes away most of their time and effort.

The volatility of market and new media vehicles are giving marketers ways to tackle their challenges in a better and cost effective ways. Thanks to the marketing experts in the industry who are consulting organizations to work out lead generation campaigns in a manner that both age old method of calling and prospecting and online marketing tools jell together to be able to define business results. ClientCurve Infosystems is a Global Marketing Process Organization (GMPO) which handles marketing and sales support services for clients. It works for its clients to generate database, target the right prospects, generate leads and also do online marketing so that the client’s marketing goal is achieved. ClientCurve has also been able to generate a systematic sales pipeline for one of its clients in the IT industry where they could achieve more than 250 meetings in a year for them. Primary reasons why this model works for organization is a strong process, consistent consulting with inputs from the industry practices and focused on performance.

The marketing experts in ClientCurve also agree that a lead-generation program should have a few common components as below:

Solid strategy: Strong industry analysis and final decisions on who to target to get the best of the business in the industry. Need to craft a campaign program that works for your business with your customer base.

Data capture: Need to have a database of target audience. Experts provide you with right person contact in the targeted companies so as to be able to capture and maintain information about customers and prospects by using CRM and marketing automation tools.

Good customer service: A robust lead-generation program that includes direct calling, online leads, referrals and customers who seek out your company based on the experience they had while negotiating, information sharing impacts the kind of further leads organizations receive.

Willing to have Lead Generation Services? Get FreeQuote for Lead Generation

Lead Generation Services and how they can Benefit your Business

In today's environment, it has become more challenging to find out new sales leads. Lead Generation can be a useful marketing tool to any business. In simple language Lead Generation is the Process of collecting names and contact information about qualified prospects which will be get in touch with by the salespeople for generating orders. It usually involves email marketing, direct response advertising and telemarketing.

Lead Generation Services 

Lead Generation involves processes like -

· Defining sales read leads with sales management buy in

· Developing self qualifications criteria for use on web and in direct mail

· Developing grade and score system to define quality readiness and nurturing stages

· Developing messaging and offers to create importance and move on the prospect

Lead generation process is greatly supported by marketing plans. Marketing plans about a service or product generates a kind of awareness about the same in between the consumers and thus the sales leads are generated.

Let’s now discuss the major benefits of Lead generation, why it’s required to use lead generation.

Benefits of Lead Generation:

• Lead Generation brings Continuous Pre-Qualified Fresh Leads in your Sales Pipeline
• Lead Generation fetches High-quality appointments with decision-makers
• Lead Generation process can get Significant Increase in Sales and thereby higher Revenue
• Lead Generation Improves the sales team productivity with better Closer Ratio
• Lead Generation Leverage the ROI on Sales Personnel Staffing Cost
• Lead Generation provides Scalability to expand or retract
• Lead generation is the process that involves Manageable Cost to suit your Budget
• Lead Generation Improves Pipeline Conversion Rates
• Lead Generation Eliminates challenges of managing bigger sales team

Lead management is necessary process for all types of businesses. Similarly, analysis of business leads is a common factor and it is done at random as an integral process of business administration. For service oriented business, lead generation process is essentially related to sales force automation; on the other hand it is the deciding scale of marketing plans and polices for better sales drive and market saturation programs. Lead generation is beneficial for small to big size of businesses to improve Pipeline Conversion Rates by identifying qualified leads to pass to sales and executing integrated lead nurturing campaigns to increase the conversion of leads to sales opportunities.

Willing to have Lead Generation Services? Get FreeQuote for Lead Generation

Importance of Lead Generation and Lead Nurturing.

Over the last fortnight, as part of my business I have sent out RFP’s to two vendors whom I came across during a summit last month. Unfortunately, I have not heard back from either of them. I’m assuming that either the mail has not reached these people (probability of which is almost nil) or these people are so overwhelmed with work that they are not able to counter the incoming load.

Right then, that makes such an important use-case for our services. For, we are the Lead Generators and Lead Nurturers. This makes sucha perfect scenario to utilize our services. As the fact remains, an incoming sales call is more important and holds more value over an outgoing sales call. But, unfortunately for the position these companies are in they have not been able to service an incoming lead and when you are not able to concentrate on your business point that’s a real bad sign.To be doing this, either you are short staffed. Or you have had too many enquiries, most of which are not really business potential but you still have to answer them because you don’t know which one is the hit and which one is the miss . This makes the right sense to outsource your lead management to companies like Clientcurve. Assuming that this spike in calls to your company has been the courteousy attending the summit; your in-house sales team either could not handle the load or/and you just didn’t have ample amount of time to train a new resource. And, this is mostly the case with the companies. Assuming, you had obtained the services of an external service provider, all you had to do was one call saying we are expecting a surge, add one more member to the team for a period of 3 months, and there you are all set to go in less than a day’s time.  Makes job easier isn’t it and that’s exactly what we pride ourselves on;giving effective services with efficient resources on quicker timelines.

As well in most of the companies the sales force doubles up as inside sales rep robbing him of valuable time to service a client at higher level of the sales cycle over a point where you are not even sure of the sales cycle kicking in.

And if you are in a scenario like I’m, you have potentially lost me because you have not responded to me, which has made me look for some other vendor.

Now set about thinking, how much business are you losing this way, maybe 1million, 2 million or maybe more, it certainly depends on the service that you offer and the scale of the offer that the client intends to make. That’s where we as a company can help you, when you plan to attend IT conferences, summits or events with an eyes on getting your sales pitch across. We can help you realize the benefits of setting up some appointments with people attending the events, post event follow-up with potential leads, prospecting a lead, nurturing a lead. Most importantly, you don’t need to worry about servicing the unqualified leads, those who are mere information seekers over the potential business givers. Clientcurve’s expertise is what you are missing in this scenario.  If you are grappling with any such scenario do not hesitate, pick up the phone and dial +91 406 625 2444 or email us at

contact @clientcurve.com

ClientCurve and Saksoft sign a deal for Marketing Services

Hyderabad, AP, Jun 10 – ClientCurve, a leading Sales and Marketing company for technology companies has signed up a deal with Saksoft for providing List Building and Lead Generation Services.

  

Saksoft is a leading provider of Information Management Solutions to successful companies around the world and having products in the areas of Loyalty Management (Prima), Information Distribution (Acusend), and Redundancy (De-dupe) today entered into a definitive agreement with ClientCurve as partner to provide data research and list generation services for their products and services. Saksoft chose ClientCurve as their chosen partner after a due diligence and were satisfied with the depth of skill and understanding ClientCurve possessed in the area of Marketing. Saksoft were convinced of ClientCurve’s potential in creating the desired impact with their quality of work.

Prem Singh, CEO ClientCurve said that they were very happy with the deal and would now look upon taking their relationship with Saksoft to the next level and offer them more related services.

About ClientCurve Infosystems.

ClientCurve Infosystems is a leading provider of Sales and Marketing services to IT Product and Services companies. ClientCurve provides a range of services like List Building, Lead Generation, Lead Nurturing and Demand Generation to help companies quickly build up and get started with their Sales and Marketing activities while keeping the cost at minimal.

Media Contact

Karan Singh Tara

ClientCurve Infosystems Pvt Ltd.

+91 40 66 252 444